The governing framework for short code text messaging includes two major components: the CTIA’s guidelines and the rules under the TCPA. Playing by the rules and following best practices can safeguard your business, and it’s not hard to do so. By integrating texting, they transformed a conventional advertisement into a dynamic and engaging experience, demonstrating that SMS marketing can be a perfect fit for brands looking to capture audience attention in novel ways.Ĭompliance is crucial when it comes to using short codes for text messaging. This SmileDirectClub’s creative approach, using SimpleTexting for their Times Square debut, highlights the power of interactive elements in marketing campaigns. The text-enabled billboard, with its easily accessible short code, not only facilitated user interaction but also resonated with thousands of additional people who passed by, reflecting on their own smiles. In just 10 hours, over 1,580 people participated, and nearly 300 smiles were collected and displayed on the billboard. The campaign was a great success, using a short code that customers could easily text to engage with the advertisement. Tiger Party used an API that automated sending user-submitted messages to the billboard, giving them total control over all content to maintain the positivity of the campaign. People who texted the keyword were invited to send their own messages, designed to make people smile, to display on the big screen. The strategy involved using an SMS keyword - a word or phrase that, when texted, subscribes the user to receive messages. The innovative answer was to text-enable a Times Square billboard, a move that would instantly engage viewers with their advertisement. They got help from Tiger Party New York, known for their creative marketing campaigns for major brands like Disney and Pepsi, to develop a unique solution. SmileDirectClub wanted to create a compelling and interactive experience to capture the attention of nearly 380,000 daily pedestrians in Times Square.
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